Recent surveys indicate that up to 94% of businesses use social media when they’re recruiting new employees. This is a massive market and if you don’t want them to be sifting through your drunken photos from the uni days then the best bet is to create a LinkedIn profile. A professional website for joining professionals together through work and similar interests, it is a great way of promoting yourself before you even apply for a job. So what are the dos and don’ts for setting up your profile? Read on to find out more.
They say that a picture says a thousand words and in this case it’s true. To make sure you’re setting yourself up for the best possible outcome then you need to make sure you take the time and effort to find the perfect shot. The image needs to be something that suits your personality, so don’t feel the need to dress up or have a plain white background but do make sure it’s not a shot from your mates BBQ. It should be clean, professional and pleasant, a simple head shot with a tidy backdrop.
You get 120 characters right at the top of your page to make an impression and this is arguably the most important part of your profile. This is where you can easily engage with potential employers and show off what your skills are. Instead of just writing your current job title try to jazz it up with descriptive words that really grab the reader’s attention.
This is just like you would write on a resume, only you have a bit more wriggle room. Take the time and care to make sure the dates are right and that you have listed all of your skills for each job. Make sure that you include your current position and at least two other positions, including any volunteer work that you have ever done.
In your summary and expertise you have the chance to throw in keywords for the best search engine optimization. Think about what people in your industry might be searching for and make sure to throw those words into your profile. You’ll get plenty more hits from Google and other search engines as a result.
Complete Your Profile
This one can be tricky as it involves connecting with at least 50 other people but it is also one of the most important parts if you really want to get noticed. LinkedIn says your profile will appear 40 more times if it is listed as complete so it can make a massive difference to whether you will be noticed or not.
So if you’re thinking about creating a LinkedIn profile then jump on board and reap the benefits. It really is worth taking a bit of time and effort to make sure that you’ve got it set up nicely.